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Microsoft e strategie future

Microsoft e strategie future

30 Giugno 2015 Redazione SoloTablet
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Redazione SoloTablet
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In una lettera ai dipendenti (127.000 in totale) Nadella, CEO di Microsoft, delinea le nuove strategie aziendali e la visione del mercato tecnologico e invita a prepararsi a scelte difficili per il 2016. Scelte dettate dalla necessità di cambiare visibilmente la cultura di Microsoft per attrezzarsi a nuove sfide.

La lettera ai dipendenti è un modo intelligente per dare visibilità e comunicare al mondo intero le scelte che l’azienda sta facendo per allinearsi alle nuove esigenze di mercato e di strategia. E’ una lettera che invita i dipendenti a prepararsi a scelte difficili e comunica al mercato possibili novità in arrivo, in termini di strategie e proposizione di prodotto. La focalizzazione rimane sui servizi di cloud computing e sulla piattaforma Windows, in secondo piano o non enfatizzata la scelta Mobile che pure era una delle due componenti strategiche nel messaggio Cloud-first-Mobile-first del 2014.

La lettera arriva all’avvio del nuovo anno fiscale per Microsoft ed è servita a Nadella, CEO di Microsoft, per dare il benvenuto del nuovo anno ai dipendenti e per comunicare loro i cambiamenti organizzativi e di management effettuati o in corso. Uno su tutti quello che ha visto l’allontanamento di Stephen Elop, ex CEO di Nokia acquisita da Microsoft nel 2013 e responsabile della strategia Mobile dell’azienda.

 

 

Oltre alle indicazioni di tipo organizzativo dalla lettera emergono alcuni messaggi importanti che sembrano anticipare comunicazioni future sulle nuove strategie e posizionamenti di mercato di Microsoft. Un primo messaggio implicito, non scritto ma facilmente leggibile, è la conferma dell’abbandono di quello che era lo stile Ballmer. Secondo Nadella l’organizzazione di Microsoft è destinata a cambiare, anche con fusioni e nuove acquisizioni che modificheranno responsabilità lavorative, partnership e soprattutto strategia. Il cambiamento necessario porterà a ripensare la cultura tradizionale trasformando l’organizzazione in un posto ambito per lavoratori curiosi e ambiziosi capaci di muoversi all’interno dell’organizzazione grazie ad una razionalizzazione e semplificazione dei processi e delle procedure. Un messaggio importante è sul ruolo che la customer experience avrà nella strategia futura. Per Nadella ciò che conta è una organizzazione capace di costruire valore e proporre esperienze utente attrattive e amate dai consumatori. Infine dalla lettera emerge il messaggio forte sul ruolo che Microsoft intende giocare a livello globale nel mondo dei servizi e del cloud computing. Un ruolo pensato sicuramente per competere globalmente con Google, il concorrente più agguerrito sia per la sua leadership nel mercato Mobile con Android sia per la sua proposizione cloud.

Il piano previsto dalla strategia del CEO di Microsoft prevede essenzialmente tre passaggi fondamentali: proporre nuove soluzioni e servizi di personal computing capaci di aiutare le aziende a ridefinire i processi aziendali con l’obiettivo di aumentare la produttività, a facilitare la mobilità interna dei lavoratori e a velocizzare i processi decisionali; costruire e proporre una piattaforma di cloud computing utilizzabile da ogni tipologia di azienda perché poco costosa, agile e ricca di contenuti, servizi e applicazioni di partner e terze parti attratte nell’ecosistema di Microsoft; proporre nuove soluzioni di personal computing costruite intorno a Windows 10 e a Office ma anche a nuove categorie di prodotti come HoloLens.

L’assenza di notizie o messaggi sulla componente Mobile e i risultati fin qui ancora negativi della divisione che se ne occupa lascia prevedere che le scelte difficili siano relative al mercato Mobile. Presto per fare previsioni e sarà probabilmente compito di Terry Myerson, nominato alla giuda della divisione Windows and Devices Group (WDG), rendere note al mercato le probabili novità e strategie future.

 


Per chi fosse interessato a leggere per intero la lettera di Nadella ai dipendenti:

From: Satya Nadella
To: All Employees
Date: June 17, 2015
Subject: Aligning Our Strategy & Structure

Team,

As we approach a new fiscal year, I'd like to share with you how we are aligning our structure to our strategy and the changes to our Senior Leadership Team.

Over the past year, I have said that Microsoft aspires to empower every person and every organization on the planet to achieve more. To do this, building the best-in-class productivity services and platforms for the mobile-first, cloud-first world is at the heart of our strategy, with three interconnected and bold ambitions:

  • Reinvent productivity and business processes
  • Build the intelligent cloud platform
  • Create more personal computing
  • To better align our capabilities and, ultimately, deliver better products and services our customers love at a more rapid pace, I have decided to organize our engineering effort into three groups that work together to deliver on our strategy and ambitions. The changes take effect today.

  • Terry Myerson will lead a new team, Windows and Devices Group (WDG), enabling our vision of a more personal computing experience powered by the Windows ecosystem. We will combine the engineering efforts of our current Operating Systems Group and Microsoft Devices Group (MDG) led by Stephen Elop. This new team brings together all the engineering capability required to drive breakthrough innovations that will propel the Windows ecosystem forward. WDG will drive Windows as a service across devices of all types and build all of our Microsoft devices including Surface, HoloLens, Lumia, Surface Hub, Band and Xbox. This enables us to create new categories while generating enthusiasm and demand for Windows broadly.
  • Scott Guthrie will continue to lead the Cloud and Enterprise (C+E) team focused on building the intelligent cloud platform that powers any application on any device. The C+E team will also focus on building high-value infrastructure and business services that are unique to enterprise customers, such as data and analytics products, security and management offerings, and business processes. Today, we are also moving the development teams who build ourDynamics products to C+E, which will enable us to accelerate our ERP and CRM work even further and mainstream them as part of our core engineering and innovation efforts. C+E will work closely with ASG to ensure the end-to-end experience is cohesive across communications, collaboration and business processes.
  • Qi Lu will continue to lead the Applications and Services Group (ASG) that is focused on reinventing productivity. This group is leading the charge in building productivity services for digital work that span all devices and appeal to the people who use technology at work and in their personal lives. ASG has already made advancements in these areas, and the only change as part of today's announcement is that the engineering efforts to build solutions for Educationwill move to ASG.
  • Changes of this nature require us to look at our leadership structure overall, and as a result a few Senior Leadership Team members will leave Microsoft at the conclusion of a transition period.

    When Stephen Elop returned to Microsoft, he oriented MDG to create the best Microsoft experience through its devices, inclusive of hardware, software and services. He has been a strong advocate of the need to drive focus and accountability around the delivery of these experiences and has helped drive tighter alignment toward the ambition of more personal computing. With the structural change described above, Stephen and I have agreed that now is the right time for him to retire from Microsoft. I regret the loss of leadership that this represents, and look forward to seeing where his next destination will be.

    Kirill Tatarinov is going to explore what's next for him. Under Kirill's leadership, the Dynamics business has grown to a nearly $2 billion business with an ambitious wave of products on the horizon. Perhaps most important though, Kirill and team have shown us that participating in a meaningful way in the CRM and ERP market opens up new opportunities we can uniquely take advantage of by bringing Dynamics into Microsoft's mainstream engineering, sales and marketing efforts. I am very thankful for Kirill's unswerving leadership in bringing Dynamics to this point and building a strong leadership team to carry it forward.

    After more than 25 years at Microsoft, Eric Rudder has decided to try something new. Eric has played a number of key roles at Microsoft including founding and growing the Server and Tools business in its early days, leading Microsoft Research, and most recently driving our advanced technology and education efforts. I will deeply miss Eric's passion, technical and business acumen, and keen intellect, and I appreciate all he's done for Microsoft.

    Lastly, a number of months ago, Mark Penn shared with me that he is planning to leave Microsoft in September to form a private equity fund, among other things. Over the years, Mark has leveraged his talents and insights on Microsoft's behalf. From helping craft a Super Bowl ad and helping design new business and marketing models to his work in data analytics, Mark has helped me set the company on a new course. I'm thankful for the wise strategic counsel Mark has provided, and I look forward to seeing what he does next.

    I've worked closely with Stephen, Eric, Kirill and Mark and have incredible respect for each of them and wish them well.

    I'm counting on our Senior Leadership Team to inspire innovative products and services and lead excellent execution. Our competition and our customers don't care about our organization structure — they care about innovation. While we are distinctly aligning our engineering structure and core capabilities, our ambitions are interconnected. Success requires all of us — and particularly the Senior Leadership Team — to work across boundaries as one Microsoft and in harmony with our partners. Here's the new team effective today:

  • Chris Capossela, Executive Vice President and Chief Marketing Officer (will now also take on responsibility for Dynamics and Education marketing)
  • Kurt DelBene, Executive Vice President, Corporate Strategy and Planning
  • Scott Guthrie, Executive Vice President, Cloud and Enterprise
  • Amy Hood, Executive Vice President and Chief Financial Officer
  • Kathleen Hogan, Executive Vice President, Human Resources
  • Peggy Johnson, Executive Vice President, Business Development (will now lead our partnerships with mobile operators around the world)
  • Qi Lu, Executive Vice President, Applications and Services Group
  • Terry Myerson, Executive Vice President, Windows and Devices Group
  • Harry Shum, Executive Vice President, Technology and Research
  • Brad Smith, Executive Vice President and General Counsel, Legal and Corporate Affairs
  • Kevin Turner, Chief Operating Officer (will also now take responsibility for the Dynamics sales and partner organization)
  • Jill Tracie, Chief of Staff
  • I'm certain that matching our structure to our strategy will best position us to build products and services our customers love and ultimately drive new growth. Please feel free to send any questions you have to one of the Senior Leadership Team members or me.

    Looking forward to what we can do together.

    Satya

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