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Algorithms of Oppression: How Search Engines Reinforce Racism

Algorithms of Oppression: How Search Engines Reinforce Racism

01 Luglio 2021 Redazione SoloTablet
SoloTablet
Redazione SoloTablet
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BIBLIOTECA TECNOLOGICA - Un libro sul potere degli algoritmi contestualizzato nell'era neo-liberista e tecno-capitalista attuale. Un potere che si manifesta anche nel modo con cui rinforzano, col le loro decisioni, pregiudizi razziali, di genere e simili con effetti deleteri. Il libro aiuta a fare luce e a comprendere quali siano e in che modo operino le categorie, le scelte e le implementazioni software di molti algoritmi, visibili ma soprattutto invisibili e non trasparenti, che operano dentro i motori di ricerca, nelle APP e sulle piattaforme social. L'autrice invita tutti a prestare maggiore attenzione a come gli algoritmi operano e a scoprire quali siano le priorità e i valori di coloro che li hanno programmati. Le une e gli altri potrebbero svelare come il razzismo e il sessismo fanno ormai parte del'architettura e del linguaggio della tecnologia...e di chi la usa!

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find?

"Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different.

The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.

In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online.

As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

 

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

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